Should Your Dealership Experience Be Only About Price?
Everyday, I hear the phrase “I want your best price”. Most of the time, this translates into “I want you to be the cheapest dealer on this new or used Infiniti”. But if the buyer looks further and at the total package, often times the “best” price isn’t the lowest price. Let me explain.
At Dreyer & Reinbold Infiniti in Indianapolis, Indiana, we are never the cheapest or lowest price on a new or pre-owned car, crossover, or SUV. But we are ALWAYS the best value. We recondition every used car to the point where the new owner will have to spend nothing after buying it. Each car receives what it needs. Tires, brakes, belts, hoses, fluids, and cosmetic repairs are performed before the car is offered for sale. I can’t tell you how many times a prospective buyer will travel out of town to save a few thousand dollars only to end up in our service department within a week or two replacing worn tires, brakes, or sometimes worse. So that few thousand dollars they thought they were saving is being spent anyway, out of pocket on the spot. We also provide excellent service after the sale. Whether you buy new or used from Dreyer & Reinbold Infiniti, you will always receive a service loaner car, free pick up and delivery for service, and a free car wash every Saturday.
Let me share a personal story that happened just the other day. I have a client who has purchased two cars from me in the last few years. He purchased a pre-owned car for his son about two years ago. Now the car needs tires. His son is located in northern Indiana, so they were pricing the tires at the local Infiniti dealer. Because of our relationship, he still asked my opinion about what had been recommended by the dealer. I’m glad he did check with me. The local Infiniti dealer quoted a GREAT price. But the problem is they quoted the wonderful low, cheap price on tires that are not recommended for his son’s EX35. They were the wrong weight and speed rating. But they sure would have saved him some money. So in this case, would it have been worth his son’s safety for my client to go the cheapest route?
This is the mindset of so many dealers out there. Use cheap, off-brand parts, or don’t replace them at all. All in the name of being the lowest price. So make sure when you’re shopping for a new or used luxury car to ask a lot of questions. And keep this simple phrase in mind: You get what you pay for”. If you have questions or comments on this article, please feel free to call Joe Commorato at 317-696-0426 or email joe@indianapolisimport.com.
